The data

The key figures, sourced.

A live view of the shareable statistics behind the programme. Each card carries its source. Each is drawn from a published Guide. The page grows Guide by Guide.

5 to 10%

are Transformers, with AI as a core business lever that shapes strategy. The top of the four-stage maturity model, and the smallest group.

SourceThe Big AI Secret, maturity model.

15 to 20%

are Integrators, with AI embedded in workflows and measurable ROI. Fewer than one in five has AI genuinely integrated.

SourceThe Big AI Secret, maturity model.

30 to 35%

are Implementers, with structured use cases beginning to emerge. The second stage of maturity.

SourceThe Big AI Secret, maturity model.

40 to 45%

are Explorers, experimenting with tools, with little measurement of impact. The largest group. Most organisations are here.

SourceThe Big AI Secret, maturity model.

83%

rank ease of use as the most important quality in an AI tool, above raw capability. Leaders choose tools they can actually adopt, not the cleverest ones.

SourceThe Big AI Secret, tool selection.

76%

rank integration with existing systems as critical. Connection matters more than capability.

SourceThe Big AI Secret, tool selection.

72%

use AI for content generation, the most common application across sectors.

SourceThe Big AI Secret, cross-sector.

58%

use AI for research and analysis. The second most common use case.

SourceThe Big AI Secret, cross-sector.

60%

reduction in AI tool spend achieved by one business consolidating disconnected tools.

SourceThe Big AI Secret, tool overload.

40%

increase in team-wide AI adoption from that same consolidation. Fewer tools, better connected.

SourceThe Big AI Secret, tool overload.

380%

ROI within six months in one integrated content operation. This is what integration, not adoption, returns.

SourceThe Big AI Secret, ROI.

90%

reduction in unsanctioned shadow AI use once approved use cases were put in place. Governance reduces risk rather than slowing adoption.

SourceThe Big AI Secret, security.

85%

of a team actively using AI after structured adoption, up from 20%. Leadership and method, not the tool, drove the change.

SourceThe Big AI Secret, human element.

Sector-tagged stat cards, deep links and downloadable images publish alongside the sector Guides.

Read the Guides