Live figures

The research, right now.

Every number on this page is read from the research itself and refreshes on its own while the page is open. Nothing here is typed by hand.

Live nowReading the research itself, this page checks every thirty seconds again, last checked at 07:46:41. When someone finishes an assessment while you are reading, these numbers move on their own.
LIVE
Over 3,208
business leaders measured in total

Median AI Integration Index: 39 out of 100.

LIVE
39%
are Explorers, experimenting with tools, with little measurement of impact

The Big AI Secret, AI Integration Index. Shares are computed from responses measured on the AI Integration Index.

LIVE
17%
have AI genuinely working across the team, Integrators and Transformers together

The Big AI Secret, AI Integration Index. Shares are computed from responses measured on the AI Integration Index.

LIVE
5%
are Transformers, AI as a core business lever

The Big AI Secret, AI Integration Index. Shares are computed from responses measured on the AI Integration Index.

Counts update as each assessment completes and this page re-reads them every thirty seconds, last at 07:46:41. The most recent business was measured on 30 October 2026.

Every stage
Explorer39% · 672 businesses
Implementer44% · 750 businesses
Integrator12% · 209 businesses
Transformer5% · 77 businesses

The Big AI Secret, AI Integration Index. Shares are computed from responses measured on the AI Integration Index.

Sector by sector

Every business measured, grouped by the sector it works in. The score is the average AI Integration Index across all the businesses counted in that row, out of 100.

SectorBusinesses measuredAverage indexMost common stage
Agency and Marketing31146/100Implementer
Construction and Infrastructure21824/100Explorer
Property and Real Estate20235/100Explorer
Technology and Software10952/100Implementer
Professional Services9832/100Explorer
Financial Services6646/100Implementer
Retail and E-commerce6534/100Explorer
Healthcare6144/100Implementer
Manufacturing and Industrial6136/100Implementer
Public sector6048/100Implementer
Legal5736/100Implementer
Education5537/100Implementer
Travel and Hospitality5229/100Explorer
Recruitment5143/100Implementer
Third sector5127/100Explorer
Logistics and Transport5027/100Explorer
Media5043/100Implementer
Energy and Utilities4646/100Implementer
Other4528/100Explorer
The index, business by business

Every business measured, most recent first, with the score it was given. New rows appear at the top as assessments are completed. The shares above are counted from these rows, so they are not an estimate. Names, companies and contact details never appear here. A score of 0 means a business scored at the lowest level on all six dimensions, which is a real starting point rather than a missing answer.

The four stages, lowest to highest

Explorer0 to 29
Implementer30 to 59
Integrator60 to 79
Transformer80 to 100
SectorSizeIndexStage
Agency and MarketingUnder 25 people56/100Implementer
Technology and SoftwareUnder 25 people67/100Integrator
Agency and MarketingUnder 25 people44/100Implementer
Agency and Marketing100+72/100Integrator
Professional ServicesUnder 25 people83/100Integrator
Professional ServicesUnder 25 people39/100Implementer
Technology and Software100+78/100Integrator
Technology and SoftwareUnder 25 people67/100Implementer
OtherUnder 25 people72/100Integrator
OtherUnder 25 people72/100Integrator
Agency and MarketingUnder 25 people44/100Implementer
Agency and MarketingUnder 25 people61/100Integrator
Agency and Marketing25 to 10061/100Integrator
Agency and MarketingUnder 25 people50/100Implementer
Agency and MarketingUnder 25 people39/100Implementer
Agency and MarketingUnder 25 people67/100Implementer
Recruitment25 to 10078/100Integrator
Agency and MarketingUnder 25 people72/100Implementer
MediaUnder 25 people44/100Implementer
Technology and SoftwareUnder 25 people72/100Integrator
Professional ServicesUnder 25 people56/100Implementer
Agency and MarketingUnder 25 people67/100Integrator
Technology and Software100+72/100Integrator
Manufacturing and Industrial25 to 10044/100Implementer
Technology and Software100+61/100Integrator
Agency and MarketingUnder 25 people67/100Integrator
Agency and MarketingUnder 25 people50/100Implementer
Agency and MarketingUnder 25 people44/100Implementer
Agency and MarketingUnder 25 people44/100Implementer
Media25 to 10056/100Implementer
Agency and MarketingUnder 25 people33/100Implementer
Agency and MarketingUnder 25 people61/100Implementer
OtherUnder 25 people61/100Integrator
Agency and MarketingUnder 25 people67/100Integrator
Agency and Marketing25 to 10072/100Integrator
Agency and MarketingUnder 25 people39/100Implementer
Agency and MarketingUnder 25 people50/100Implementer
Agency and MarketingUnder 25 people56/100Implementer
Agency and MarketingUnder 25 people67/100Integrator
Agency and MarketingUnder 25 people56/100Implementer
Technology and SoftwareUnder 25 people44/100Implementer
Agency and MarketingUnder 25 people56/100Implementer
Agency and MarketingUnder 25 people50/100Implementer
Technology and SoftwareUnder 25 people72/100Integrator
MediaUnder 25 people50/100Implementer
Agency and MarketingUnder 25 people50/100Implementer
Agency and MarketingUnder 25 people50/100Implementer
Agency and Marketing25 to 10078/100Integrator
Professional ServicesUnder 25 people61/100Implementer
Agency and MarketingUnder 25 people61/100Integrator
Sector
The industry the business told us it works in.
Size
How many people work there, grouped into bands so no single business can be picked out: Under 25 people, 25 to 100, 100+.
Index
The AI Integration Index score out of 100, built from the six dimensions of the method. A score of 0 is a real result, not a missing one. It means the business answered at the lowest level on all six dimensions: no AI in regular use, nothing measured, no rules in place. Every row here has been scored, so a business with nothing in place yet sits at the bottom of the scale rather than being left out.
Stage
The band that score falls into, shown as a ladder of four marks. One mark filled isExplorer, 0 to 29, trying tools with little measurement of impact. Two is Implementer, 30 to 59, AI working in a few places. Three is Integrator, 60 to 79, AI built into how work runs. Four is Transformer, 80 to 100, AI as a core business lever. The darker and fuller the marks, the further along the business is.

Showing the 50 most recent measurements. The whole list is open as JSON at /api/public/index-measurements.

Cite today's figures
The Big AI Secret, founding cohort, Edition 1, 2025/26. Basis: research with thousands of businesses, published as Edition 1, 2025/26. Businesses measured on the AI Integration Index are counted separately. Accessed 1 November 2026.

Full citation page with Harvard, APA and BibTeX, or read the same figures as JSON at /api/public/live-figures.

These figures are available as a file for citation: thebigaisecret.com/live.json