Quote it correctly.
Everything on this page is read from the live research. The figures move as businesses are measured, so a citation taken today carries today's numbers and today's date.
The Big AI Secret, Integration Index, 1,594 businesses measured live since September 2026. Counts refresh on this page on their own, last read at 05:21. Shares were last recomputed on 17 September 2026. See the live dashboard.
The Big AI Secret, founding cohort, Edition 1, 2025/26. Basis: over 1,500 in-depth interviews with business leaders, published as Edition 1, 2025/26, plus 1,594 businesses measured on the Integration Index since September 2026, counted separately. Accessed 17 September 2026.
Maybe* (2026) The Big AI Secret: Integration Index. Available at: https://www.thebigaisecret.com/cite (Accessed: 17 September 2026). Basis: 3,094 businesses, of which 1,594 measured on the live Integration Index.
Maybe*. (2026). The Big AI Secret: Integration Index (3,094 businesses; 1,594 measured live). Retrieved 17 September 2026, from https://www.thebigaisecret.com/cite
@misc{bigaisecret2026,
author = {{Maybe*}},
title = {The Big AI Secret: Integration Index},
year = {2026},
note = {3,094 businesses, of which 1,594 measured live. Accessed 17 September 2026},
howpublished = {\url{https://www.thebigaisecret.com/cite}}
}- 1,500 founding interviews
- 1,594 measured on the Integration Index
- Businesses measured since the Index opened in September 2026, by interview or by questionnaire. This is the only denominator any share on this site carries.
- 3,094 in total
- The two added together. It is a count of people who have taken part, never a base for a percentage.
- Shares
- Recomputed from the live Index, and held at the Edition 1 published ranges until the live index passes 50 responses. Findings are cross-referenced against published research from other organisations, including Stanford, McKinsey and BCG, where comparable figures exist.
The same figures are available as JSON at /api/public/live-figures, open to anyone, updated as assessments complete.
The Big AI Secret is an ongoing research programme, funded and run by Maybe*. Interviews are conducted by AI Analysts, who are credited by name in the Guides they contribute to. The method is published in full on the Method page, every figure carries its source line, and quotes are anonymised before they appear.
For press enquiries, corrections or a figure you cannot find here, write to research@maybetech.com.